Be careful! Consumers’ Purchase Intentions are being affected by the Statistical Format of Online Reviews
Author(s) -
Fengpei Hu,
Qingzhou Sun,
Jiarui Wang,
LI Kai-ming,
Qian Zheng
Publication year - 2021
Publication title -
journal of marketing management (jmm)
Language(s) - English
Resource type - Journals
eISSN - 2333-6099
pISSN - 2333-6080
DOI - 10.15640/jmm.v9n2a3
Subject(s) - valence (chemistry) , presentation (obstetrics) , perception , psychology , computer science , frame (networking) , marketing , advertising , business , medicine , telecommunications , physics , quantum mechanics , neuroscience , radiology
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