Open AccessInfluence of Shopping Goal Fulfillment Behaviors of Companions on Consumers’ Affective and Behavioral Responses
Author(s) -
Junsang Lim
Publication year - 2020
Publication title -
journal of marketing management (jmm)
Language(s) - English
Resource type - Journals
eISSN - 2333-6099
pISSN - 2333-6080
DOI - 10.15640/jmm.v8n2a1
Subject(s) - pleasure , affect (linguistics) , feeling , atmospherics , advertising , context (archaeology) , psychology , consumer behaviour , marketing , business , social psychology , paleontology , communication , biology , neuroscience
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