Open AccessA Single-Item Measure Approach to Consumer-Based Brand Equity Based on Evolutionary Psychology and Neuroscience
Author(s) -
Harald Kindermann
Publication year - 2015
Publication title -
journal of marketing management (jmm)
Language(s) - English
Resource type - Journals
eISSN - 2333-6099
pISSN - 2333-6080
DOI - 10.15640/jmm.v3n1a7
Subject(s) - index (typography) , measure (data warehouse) , neuromarketing , psychology , equity (law) , brand equity , structural equation modeling , content validity , consumer behaviour , computer science , marketing , social psychology , business , data mining , neuroscience , world wide web , psychometrics , machine learning , developmental psychology , law , political science
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