Open AccessAn Investigation of the Relationship between Customer Satisfaction and Loyalty on the Brand Image of Taiyen’s Products-A Case Study of the Customer in Pingtung Area
Author(s) -
Yeong-Shenn Lin,
Yijia Li,
Chung-Yuan Tsay
Publication year - 2015
Publication title -
journal of marketing management (jmm)
Language(s) - English
Resource type - Journals
eISSN - 2333-6099
pISSN - 2333-6080
DOI - 10.15640/jmm.v3n1a5
Subject(s) - customer satisfaction , loyalty business model , business , marketing , loyalty , customer delight , brand image , advertising , customer retention , quality (philosophy) , psychology , service quality , service (business) , philosophy , epistemology
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