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Consumer behavior, facing the new options that the internet and online channels offer, has changed the way customers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant factors of customers’ purchase intention is necessary, what is opportune to be studied on the online purchase context, since such context is disseminating among customers. As a result, the aim of this study was to look at the existing literature about online purchase intention and identify possible antecedents that could explain such outcome. Therein, from this research, a Theoretical Modelhas been elaborated from previous theoretical research considering the constructs Information Quality, Distrust and Perceived Risk as antecedents of Purchase Intention, aiming at analyzing the relation among these constructs in the online purchase context. From this research, it is possible to conclude that there is still research opportunity to understand and explain consumer behavior and the empirical application of this research theoretical model is one of them.

Information Quality, Distrust and Perceived Risk as Antecedents of Purchase Intention in the Online Purchase Context