Using Social Media to Recruit Parents for Diabetes Research | Zendy

Anne Marks | Zendy; Valerie Wilson | Zendy; Jackie Crisp | Zendy

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Using Social Media to Recruit Parents for Diabetes Research

Author(s) -

Anne Marks,

Valerie Wilson,

Jackie Crisp

Publication year - 2014

Publication title -

international journal of nursing

Language(s) - English

Resource type - Journals

eISSN - 2373-7670

pISSN - 2373-7662

DOI - 10.15640/ijn.v1n2a4

Subject(s) - social media , diabetes mellitus , medicine , data collection , family medicine , psychology , gerontology , medical education , sociology , world wide web , computer science , social science , endocrinology

Aim: The aim of this paper is to describe the use of Facebook for recruitment of parents for diabetes research. Method: An online self-administered questionnaire was designed in Survey Monkey and was available via a dedicated Facebook page. Data was collectedfrom parents (66) of children with type 1 diabetes attending an Australian primary school (kindergarten-Year 2). Results: 84 people “liked” the Diabetes at school Facebook page. 781 people were directly reached in Australia. The page was predominately accessed by females (78%), aged 35-44 years (34%) and 25-34 (29%). The two major cities in Australia were Melbourne, Victoria (94) and Sydney, NSW (83). The diabetes at school Facebook page was visited frequently during early February and the highest number of views in one day was 50. Conclusion: The key benefits of using Facebook to recruit parents for diabetes research were; the ease of use, increased access, cost saving and immediate collection of data.

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