Adjustment of Corporate Strategy of a Manufacturing Company Under Strategic Unexpectedness

The paper discusses the method of adjustment of a corporate strategy of a manufacturing company, which unexpectedly finds itself in a crisis situation. The essence of the concept of this method is a constructive change of objectivesetting preconditi oned by a new objective, i.e. overcoming the crisis. To achieve this tasks, its structuring should be made via stating and solving optimization tasks at each step of structuring. Solving the whole complex of these objectives after completion of the structuring process allows decide on the best alternative of crisis bailout. A complex of measures constituting this alternative can be obtained more promptly and in a more reliable manner than the measures chosen on the basis of intuition or expert evaluations. Keywords: objective-setting, structuring of objective, objective task, objectives and objective tasks free, global objective, criterion of effectiveness, objective model, strategic unexpectedness, forcing connections, corporate strategy, problematic situation. In a rapidly evolving market, any manufacturing company is exposed to various external influences, among which there often are those that jeopardize the very existence of the company. These include both changes in the general environment (change in taxation, raised bank interest rates on loans, drop in personal incomes, increased turnover of goods manufacturing technologies) and the operational environment (changes in the structure of consumer demand, competitors' attacks, reduction of quality of resources supplied, emergence of aggressive and unreliable suppliers, lowering of personnel qualification).