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The article investigates the main scientific approaches to definition of the essence of the basic concepts of categorical apparatus of the theory of competition. Theoretical questions concerning the essence of concepts such as competitiveness, the competitive environment, competitiveness – stability, competitive strategy, competitive potential and competitive advantage are analyzed. It was identified the main criteria of their differentiation considering internal orientation, which allowed to build a hierarchy of concepts categorical apparatus of the theory of competition.

Structuring of the Basic Concepts of Categorical Apparatus of the Theory of Competition