Health literacy of the population in Bulgaria – policies, programs and guidelines for improvement

The lasting unfavourable tendency of unhealthy lifestyles for a large part of the population in Bulgaria due to poor health culture and poor health literacy has emerged as an increasingly relevant and important topic for the need to increase health literacy of the Bulgarians. According to the present perceptions, the role of health professionals in health education, along with those in the education sector, is increasingly growing. The new models of the medical professional-topatient relationship enable healthcare workers to effectively increase people's awareness and skills by promoting healthy lifestyle and highlighting the health promotion and disease prevention.