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Tourism in coastal areas brings along both positive and negative effects on the environment as a result of activities exerted upon such areas by proponents and tourists. While tourism development results in the modification of coastal environments, it can also flourish where such environments are left unmodified as the pristine nature of the environments attract visitors. The development of the Greek islands, besides its positive effects, has caused a variety of significant problems particularly to sensitive ecosystems, where the interactions between the economy, society, and the environment are particularly intense. These problems are related to the different rate of development of the islands, especially in the coastal areas, due to the unique features pertaining to their size and location. The aim of this paper therefore, is to postulate and develop a framework and guideline to be addressed by decision-makers for coastal areas. The results of the research lead to useful conclusions which can help the relevant authorities qualitatively reform and improve tourism policy, so as to achieve sustained tourism development. Frameworks for sustainable coastal tourism development and coastal zone management (CZM) are suggested taking into account the multifaceted nature of the coastal environment. Although Skala resort, on the southeastern coast of Kefalonia island located in north-western Greece in the Adriatic Sea epitomizes a successful tourism destination, alternative tourism is attractive as the diversity of habitats and life forms makes Skala coastal area unique. For the ecological richness to continue to provide avenues for alternative tourism, it is argued that such frameworks should be adaptable and implemented for a sustainable coastal tourism policy. The methodological frame used to assess the relevant effects is a questionnaire based survey using a statistically adequate population sample.

Sustainable tourism development of islander coastal areas: The case of Skala in Kefallonia, Greece