Open AccessINTERNAL MARKET ORIENTATION LEVERAGING FIRM PERFORMANCE VIA THE INTERNAL SUCCESS
Author(s) -
Qionglei Yu,
Bradley R. Barnes
Publication year - 2016
Publication title -
global marketing conference proceeding
Language(s) - English
Resource type - Conference proceedings
ISSN - 1976-8699
DOI - 10.15444/gmc2016.03.02
Subject(s) - market orientation , orientation (vector space) , business , industrial organization , domestic market , computer science , marketing , geometry , mathematics , international trade
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