Open AccessTHE MASSTIGE PARADOX IN CHINA: A BUSINESS MODEL INNOVATION OPPORTUNITY FOR INDEPENDENT LUXURY COMPANIES?
Author(s) -
Philippe Chereau,
Jonas Hoffmann,
Isabella Soscia
Publication year - 2015
Publication title -
global fashion management conference
Language(s) - English
Resource type - Journals
ISSN - 2288-825X
DOI - 10.15444/gfmc2015.02.07.03
Subject(s) - china , publics , business administration , business , management , marketing , political science , economics , law , politics
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