Global advertising market of eco-friendly products in developing countries: A review of the current trends and prospects | Zendy

O.P. Yevsuykov | Zendy; Олена Ахмедова | Zendy; Svitlana Sysoieva | Zendy

Open Access

Global advertising market of eco-friendly products in developing countries: A review of the current trends and prospects

Author(s) -

O.P. Yevsuykov,

Олена Ахмедова,

Svitlana Sysoieva

Publication year - 2020

Publication title -

ukrainian journal of ecology

Language(s) - English

Resource type - Journals

ISSN - 2520-2138

DOI - 10.15421/2020_219

Subject(s) - environmentally friendly , developing country , business , marketing , market share , advertising , identification (biology) , market development , commerce , economics , economic growth , market economy , ecology , botany , biology

The analysis of the current trends and future prospects of extension of advertising market of eco-friendly products in developing countries at the world level is carried out in the article. In particular, the assessment of the current structure of world advertising market of eco-friendly products is made. The determination of retrospective tendencies of development of advertising market of eco-friendly products in developing countries on the example of Ukraine is carried out. The identification of prospective volumes of advertising market of eco-friendly products in developing countries is given. The complex of actions allowing stimulating advertising activity concerning eco-friendly products in developing countries with the prospect of increase of their share within the world advertising market of eco-friendly products is offered.

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