Receptivity to Tobacco Advertising and Susceptibility to Tobacco Products | Zendy

John P. Pierce | Zendy; James D. Sargent | Zendy; Martha M. White | Zendy; Nicolette Borek | Zendy; David B. Portnoy | Zendy; Victoria R. Green | Zendy; Annette R. Kaufman | Zendy; Cassandra A. Stanton | Zendy; Maansi BansalTravers | Zendy; David R. Strong | Zendy; Jennifer Pearson | Zendy; Blair Coleman | Zendy; Eric C. Leas | Zendy; Madison Noble | Zendy; Dennis R. Trinidad | Zendy; Meghan Bridgid Moran | Zendy; Charles Carusi | Zendy; Andrew Hyland | Zendy; Karen Messer | Zendy

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Receptivity to Tobacco Advertising and Susceptibility to Tobacco Products

Author(s) -

John P. Pierce,

James D. Sargent,

Martha M. White,

Nicolette Borek,

David B. Portnoy,

Victoria R. Green,

Annette R. Kaufman,

Cassandra A. Stanton,

Maansi BansalTravers,

David R. Strong,

Jennifer Pearson,

Blair Coleman,

Eric C. Leas,

Madison Noble,

Dennis R. Trinidad,

Meghan Bridgid Moran,

Charles Carusi,

Andrew Hyland,

Karen Messer

Publication year - 2017

Publication title -

pediatrics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.611

H-Index - 345

eISSN - 1098-4275

pISSN - 0031-4005

DOI - 10.1542/peds.2016-3353

Subject(s) - smokeless tobacco , medicine , advertising , odds ratio , receptivity , population , tobacco control , odds , tobacco use , demography , environmental health , public health , logistic regression , nursing , sociology , business

Non-cigarette tobacco marketing is less regulated and may promote cigarette smoking among adolescents. We quantified receptivity to advertising for multiple tobacco products and hypothesized associations with susceptibility to cigarette smoking.

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