Children, Adolescents, and Advertising | Zendy

Victor C. Strasburger | Zendy

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Children, Adolescents, and Advertising

Author(s) -

Victor C. Strasburger

Publication year - 2006

Publication title -

pediatrics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.611

H-Index - 345

eISSN - 1098-4275

pISSN - 0031-4005

DOI - 10.1542/peds.2006-2698

Subject(s) - medicine , advertising , the internet , childhood obesity , obesity , environmental health , overweight , world wide web , computer science , business

Advertising is a pervasive influence on children and adolescents. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

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