Neuropsychology in Neuromarketing Services

The emerging discipline of neuromarketing employs methods originally used in brain research and neuropsychology for investigating economic problems. Neuromarketing or consumer neuroscience addresses marketing relevant problems with methods and insights from brain research. With the help of advanced techniques of imaging, which are applied in the field of consumer neuroscience provides a more direct view into the human. The study contains overview of the origin and development of neuropsychology and neuromarketing, list of relevant sources in neuropsychology and describes selected influential authors and findings in neuromarketing. In the study is neuropsychology seen as the theoretical basis for neuromarketing research.