Preferences of Cattle Breeders on the Polish Industrial Feed Market towards Domestic or Foreign Feed

The aim of the paper is to divide cattle breeders in groups regarding their preference towards domestic or foreign industrial feed, to determine importance of some characteristics when buying feed and to determine impact of sociodemographic characteristics on cattle breeders preferences towards domestic or foreign industrial feed. Furthermore, the goal is to determine knowledge about industrial feed market in Poland among cattle breeders and the impact of sociodemographic characteristics and preference towards domestic or foreign industrial feed on their knowledge. The main source of data used was primary information from the authors’ own study (PAPI method, 200 cattle breeders). Based on the conducted research, it can be concluded that the majority of cattle breeders on the Polish market has the medium level of ethnocentricity (47%). Another group consists of purchasers declaring the high level of ethnocentrism. The purchasers with the low level of ethnocentricity are the smallest group. When choosing feed suppliers, farmers usually take the price, good location, and favorable payment terms into account. The level of ethnocentrism depend on age and education of the purchasers. They were the most common among people with a basic vocational education and breeders over 55 years old. No statistical correlation between the ethnocentrism level and the gender of the respondents was found. Cattle breeders believe that feed from foreign companies is more innovative, accessible, and is of better quality.