The Market for Farmers‘ Food Products in the Czech Republic

The purpose of writing this article is to characterize the market with farm-produced and premium food products in the Czech Republic and to express its current structure in terms of the ownership of the decisive companies in the given market. The originality of this article is based on the application of the model of monopolistic competition into the conditions of the market with farm-produced and premium food products in the Czech Republic. The methodology used for writing the article is based mainly on the description of individual market entities offering farm-produced food products in the Czech Republic. It is also based on a comparative analysis of the development of indicators signifying the number and financial performance of the monitored companies in the recent years. The Sklizeno Foods grocery store network has become a clear leader in the growing market of farm-produced and premium food products. In 2018, it was supposed to include 80 establishments, and the turnover should reach the amount of CZK 750 million. However, it will still be a small fraction of the total food consumption in the Czech Republic, as the local products and organic food do not currently reach even one percent.