Prosumer attitudes as a new component of consumer behaviour on the food market

The main objective of the study was to identify signs of prosumer attitudes of food products consumers. In recent years a dynamic changes in consumers behaviour has been observed. Consumers of the XXI century are active representatives of the demand side, who find themselves quite comfortable in an extensive world consumption. They also turned from the passive clients into a wellinformed in the market offer consumers. The increase of knowledge and consumers awareness is the result of the rapid development of technology, in particular common access to the Internet. Consumers also engage themselves in cooperation with the producers. Active attitude of the consumers to cocreation of the market offer nowadays is defined as the phenomenon of prosumption. Consumers, previously passive recipients of the product manufactured by the company, take over part of the product development process on themselves. On the other hand, producers through communication with consumers, encourage them to introduce their ideas. An important aspect of accompanying these relations is a partnership cooperation.