Open AccessComparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z
Author(s) -
Paulo Duarte Silveira
Publication year - 2019
Publication title -
the european proceedings of social and behavioural sciences
Language(s) - English
Resource type - Conference proceedings
ISSN - 2357-1330
DOI - 10.15405/epsbs.2019.12.02.46
Subject(s) - omnichannel , generation y , advertising , sample (material) , generation x , computer science , business , marketing , internet privacy , chromatography , demographic economics , baby boomers , economics , chemistry