HOW TO TRANSLATE A DREAM : PRAGMATIC ASPECTS OF PROMOTIONAL TEXT TRANSLATION | Zendy

Tatjana Smirnova | Zendy

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HOW TO TRANSLATE A DREAM : PRAGMATIC ASPECTS OF PROMOTIONAL TEXT TRANSLATION

Author(s) -

Tatjana Smirnova

Publication year - 2017

Publication title -

vertimo studijos

Language(s) - English

Resource type - Journals

eISSN - 2424-3590

pISSN - 2029-7033

DOI - 10.15388/vertstud.2012.5.10562

Subject(s) - latvian , focus (optics) , computer science , linguistics , equivalence (formal languages) , arabic , dream , source text , natural language processing , artificial intelligence , psychology , philosophy , physics , optics , neuroscience

The present article provides some insights into the issues concerning the translation of advertising slogans. Application of phonetic stylistic devices and the effects their usage cause are studied analyzing slogans in English, Latvian and Russian. The analysis is undertaken with an aim to consider the role of phonetic stylistic devices in operative texts, with the focus on advertising slogans, and to identify the most appropriate translation methods to be applied in the rendition of these devices in operative texts across the working languages to ensure the equivalence of the intended effect of the source and target message.

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