E-Commerce and Web Marketing as an Answer to the Global Market. Methods in Web Marketing | Zendy

Antonio Foglio | Zendy; Vaidotas Stanevičius | Zendy

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E-Commerce and Web Marketing as an Answer to the Global Market. Methods in Web Marketing

Author(s) -

Antonio Foglio,

Vaidotas Stanevičius

Publication year - 2002

Publication title -

ekonomika

Language(s) - English

Resource type - Journals

eISSN - 2424-6166

pISSN - 1392-1258

DOI - 10.15388/ekon.2002.17005

Subject(s) - marketing , marketing research , digital marketing , business , marketing management , marketing strategy , marketing science , web standards , computer science , world wide web , relationship marketing , web page

In this paper the authors present the process of web marketing as a specific subject and as an integration of the traditional marketing. The conclusion is that e-commerce and web marketing are a pragmatic and modern answer to the globalization; presenting the process of web marketing the authors outline the necessary methods in teaching web marketing and the new professionalism required.

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