Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language | Zendy

Sinta Putri Amelia Ginting | Zendy; Rahmadsyah Rangkuti | Zendy; Muhammad Yusuf | Zendy

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Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language

Author(s) -

Sinta Putri Amelia Ginting,

Rahmadsyah Rangkuti,

Muhammad Yusuf

Publication year - 2020

Publication title -

rainbow journal of literature linguistics and cultural studies

Language(s) - English

Resource type - Journals

eISSN - 2721-4540

pISSN - 2252-6323

DOI - 10.15294/rainbow.v9i2.39987

Subject(s) - style (visual arts) , product (mathematics) , advertising , function (biology) , psychology , linguistics , computer science , mathematics , art , literature , business , philosophy , geometry , evolutionary biology , biology

The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.

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