Managing Unsolicited Ideas for R&D
Author(s) -
Oliver Alexy,
Paola Criscuolo,
Ammon Salter
Publication year - 2012
Publication title -
california management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.806
H-Index - 129
eISSN - 2162-8564
pISSN - 0008-1256
DOI - 10.1525/cmr.2012.54.3.116
Subject(s) - business , quality (philosophy) , marketing , public relations , political science , epistemology , philosophy
Existing academic and popular literature suggests that unsolicited ideas, the non-contractual and voluntary submission of innovation-related information from external sources to the firm, offer the promise of a bountiful and low-cost tool to sustain and extend firms' R&D efforts. Yet, in practice, many organizations find it difficult to deal with unsolicited ideas because of high quantity, low quality, and the need to transfer IP ownership. This article identifes a range of practices that allow organizations to meet these challenges and therefore realize some of the potential of unsolicited ideas for R&D
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