Comunicación, diversidad cultural y migración. Teorías, principios y perspectivas interculturales

The permanent relationship among the dynamics of the social movements, as it happens withthe Mapuche indigenous in Chile, and the logics of the communication media has generatedtwo kinds of processes. On the one hand, a learning of the mass-media logics by the leadersof the indigenous communities; and, on the other hand, certain representation forms of theindigenous communities and their movements in the media public discourse. In the first case,we find a learning of cynicism (Del Valle, 2003); and in the second case, we can locate a representationlogics that identify the indigenous people with active roles only in “highly conflictive”processes, with a strong predominance of the political and police authorities voice, andfinally, hegemonic discourses in which the “objects of the arguments” are the very “objects ofthe criticism”, as in the case of the violence and the intolerance.