English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Institutional advertising is one of the tools that the government has to inform the public, to create opinions and to open discussions. In this article we have analyzed the institutional campaigns of the Government of Spain on domestic violence from 2006 to 2015, to determine the approach and evolution of these campaigns. In order to do that, we have used content analysis by reviewing the objectives of the campaigns, the materials used and their slogans. We discovered that campaigns have evolved, mainly in two aspects. First, they have gone from focusing on physical violence to reflect that gender violence includes different types of abuse. Secondly, they have changed form asking for the actions of the victim and his/her entourage to seek the involvement of the whole society.

vivat academia

La publicidad institucional en España: análisis de las campañas contra la violencia de género del gobierno (2006-2015) / Institutional advertising in Spain: analysis of the campaigns of the Government about domestic violence (2006-2015)