Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations | Zendy

Yuping Liu | Zendy; Yvette Pearson | Zendy

Open Access

Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations

Author(s) -

Yuping Liu,

Yvette Pearson

Publication year - 2008

Publication title -

journal of public policy and marketing

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.162

H-Index - 74

eISSN - 1547-7207

pISSN - 0743-9156

DOI - 10.1509/jppm.27.2.131

Subject(s) - marketing , consumer education , genetic testing , intervention (counseling) , vulnerability (computing) , business , marketing research , set (abstract data type) , public relations , political science , psychology , medicine , computer science , computer security , psychiatry , programming language

This research reviews the current state of affairs in the fast-growing area of direct-to-consumer marketing of genetic tests. The authors identify the unique nature of genetic tests and the ensuing consumer vulnerability. They also present a comprehensive examination of the current legal environment and an empirical analysis of genetic testing companies' online marketing practices. On the basis of the analysis and review, they make a set of policy recommendations that consists of consumer education, physician intervention and education, and direct regulation of marketing activities, especially as they relate to the online medium.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research