Open AccessPositive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait
Author(s) -
Jin Seok Pyone,
Alice M. Isen
Publication year - 2011
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1509/jmkr.48.3.532
Subject(s) - affect (linguistics) , intertemporal choice , gratification , context (archaeology) , temporal discounting , flexibility (engineering) , preference , psychology , cognition , value (mathematics) , social psychology , economics , microeconomics , developmental psychology , impulsivity , paleontology , management , communication , neuroscience , machine learning , computer science , biology
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