Open AccessThe Effect of Competitive Advertising Interference on Sales for Packaged Goods
Author(s) -
Peter J. Danaher,
André Bonfrer,
Sandipan Dhar
Publication year - 2008
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1509/jmkr.45.2.211
Subject(s) - advertising , business , marketing
C1 - Refereed Journal ArticleRestricted Access: Metadata Onl
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