Open AccessConsumer Response to Drug Risk Information: The Role of Positive Affect
Author(s) -
Anthony D. Cox,
Dena Cox,
Susan Powell Mantel
Publication year - 2010
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jmkg.74.4.031
Subject(s) - affect (linguistics) , product (mathematics) , mood , advertising , marketing , psychology , business , medical prescription , risk perception , prescription drug , social psychology , medicine , pharmacology , perception , geometry , mathematics , communication , neuroscience
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom