Open AccessTransformative Marketing: The Next 20 Years
Author(s) -
V. Kumar
Publication year - 2018
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jm.82.41
Subject(s) - transformative learning , phenomenon , transformation (genetics) , marketing , sociology , public relations , epistemology , business , political science , pedagogy , philosophy , biochemistry , chemistry , gene
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