Open AccessApp Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?
Author(s) -
Raoul V. Kübler,
Koen Pauwels,
Gökhan Yıldırım,
Thomas Fandrich
Publication year - 2018
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jm.16.0140
Subject(s) - uncertainty avoidance , popularity , valence (chemistry) , product (mathematics) , individualism , economics , marketing , psychology , business , social psychology , collectivism , physics , geometry , mathematics , quantum mechanics , market economy
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