Open AccessMarketing Capabilities in International Marketing
Author(s) -
Neil A. Morgan,
Hui Feng,
Kimberly A. Whitler
Publication year - 2017
Publication title -
journal of international marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 2.034
H-Index - 89
eISSN - 1547-7215
pISSN - 1069-031X
DOI - 10.1509/jim.17.0056
Subject(s) - marketing , marketing research , marketing management , marketing science , return on marketing investment , quantitative marketing research , business , international marketing , marketing strategy , marketing effectiveness , business marketing , digital marketing , marketing mix , context (archaeology) , relationship marketing , paleontology , biology
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