Open AccessSME fashion brands and social media marketing: from strategies to actions
Author(s) -
Artha Sejati Ananda,
Ángel Hernández-García,
Lucio Lamberti
Publication year - 2017
Publication title -
international journal of web based communities
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.2
H-Index - 23
eISSN - 1741-8216
pISSN - 1477-8394
DOI - 10.1504/ijwbc.2017.089350
Subject(s) - business , transactional leadership , social media , marketing , promotion (chess) , order (exchange) , social media marketing , advertising , digital marketing , public relations , computer science , world wide web , finance , politics , political science , law
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