Open AccessMarket maketh magic - consequences and implications of market choice for frugal innovation
Author(s) -
Stephan Winterhalter,
Oliver Gassmann,
Lukas Neumann
Publication year - 2020
Publication title -
international journal of technology management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.368
H-Index - 57
eISSN - 1741-5276
pISSN - 0267-5730
DOI - 10.1504/ijtm.2020.10031382
Subject(s) - industrial organization , order (exchange) , business , disruptive innovation , marketing , product innovation , value (mathematics) , product (mathematics) , economics , microeconomics , computer science , geometry , mathematics , finance , machine learning
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