A study on pre-announcements of new products and product withdrawn

The study analyses factors that influence firms' decisions to make pre-announcements on new products and products withdrawn. A survey is conducted and a structural equation model to study the relationships among the factors is developed. The two industries are electronics industry and information software industry in Taiwan, where pre-announcements are frequent. The empirical findings show that technical skill and specific investment are all important, but product complexity is not a statistically significant factor.