Open AccessMaintaining customer-brand relationships in the mobile industry: the mediation effects of brand relationship benefits and quality
Author(s) -
Li-Chun Hsu,
Dah-Kwei Liou
Publication year - 2017
Publication title -
int. j. mob. commun.
Language(s) - English
DOI - 10.1504/ijmc.2017.10004835
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