Challenge in traditional service delivery for diabetes management: mobile health, a technology driven system, is the alternative? | Zendy

Mahmud Akhter Shareef | Zendy; Vinod Kumar | Zendy; Yogesh K. Dwivedi | Zendy; Uma Kumar | Zendy; Bhasker Mukerji | Zendy

Open Access

Challenge in traditional service delivery for diabetes management: mobile health, a technology driven system, is the alternative?

Author(s) -

Mahmud Akhter Shareef,

Vinod Kumar,

Yogesh K. Dwivedi,

Uma Kumar,

Bhasker Mukerji

Publication year - 2016

Publication title -

international journal of indian culture and business management

Language(s) - English

Resource type - Journals

eISSN - 1753-0814

pISSN - 1753-0806

DOI - 10.1504/ijicbm.2016.075541

Subject(s) - service delivery framework , business , service quality , investment (military) , mobile technology , service (business) , marketing , medicine , operations management , public relations , engineering , telecommunications , political science , mobile computing , politics , law

This case study is written on the Bangladesh Institute of Research and Rehabilitation for Diabetes, Endocrine and Metabolic Disorders (BIRDEM). This is the largest diabetes management hospital in Asia. The newly appointed Executive Director, Mr. Habib, is attempting to launch a new revolutionary mobile health service system driven by modern wireless technology for better service quality, higher efficiency, and patient convenience, which is ultimately targeted toward achieving a higher return on investment. This is a challenging issue as it is a complex concern based on users' technological, behavioural, and cognitive beliefs. Nevertheless, Mr. Habib has decided to take this challenge.

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