Career fairs: are they valuable eventsc Hospitality and tourism recruiter perceptions of attributes towards participation and activities

The study examined the experience of hospitality and tourism industry recruiters who attended annual university career fairs sponsored by hotel and tourism departments at two major universities. The purpose of the study was to ascertain recruiter perceptions of the value of attending career fairs as a component of their companies’ recruiting strategy. Recruiters attending the annual career fairs completed questionnaires. Survey results showed that recruiters perceive that career fairs are important to their companies’ recruiting strategies and therefore, a valuable use of their time. Company representatives indicated that the universities were doing a good job in most aspects of the career fair with the exception of having students better prepared for the companies participating.