Increasing entrepreneurial intention: effective entrepreneurship course characteristics | Zendy

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Increasing entrepreneurial intention: effective entrepreneurship course characteristics

Author(s) -

Susan Mueller

Publication year - 2011

Publication title -

international journal of entrepreneurship and small business

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.448

H-Index - 33

eISSN - 1741-8054

pISSN - 1476-1297

DOI - 10.1504/ijesb.2011.040416

Subject(s) - entrepreneurship , theory of planned behavior , psychology , course (navigation) , ex ante , entrepreneurship education , marketing , exploratory research , business , management , sociology , economics , control (management) , social science , finance , physics , astronomy , macroeconomics

Ajzen's model of planned behaviour was used to measure the impact of specific entrepreneurship course characteristics on entrepreneurial intention. Course characteristics with a hypothesised positive influence on entrepreneurial intention were identified through literature research and an exploratory study. The hypotheses were tested with a quantitative study which was designed as an ex ante/ex post measurement. Course elements such as business planning activities, role models, student-oriented teaching and feedback processes are efficient components to increase entrepreneurial intention through its antecedents.

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