Open AccessAttribution modelling in an omni-channel environment – new requirements and specifications from a practical perspective
Author(s) -
Ole Nass,
Klaus Peter Schoeneberg,
Hermenegildo Gil Gómez,
José Albors Garrigós
Publication year - 2020
Publication title -
international journal of electronic marketing and retailing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.215
H-Index - 10
eISSN - 1741-1033
pISSN - 1741-1025
DOI - 10.1504/ijemr.2020.10028103
Subject(s) - attribution , computer science , perspective (graphical) , channel (broadcasting) , field (mathematics) , process (computing) , management science , knowledge management , operations research , data science , process management , artificial intelligence , business , engineering , telecommunications , psychology , social psychology , mathematics , pure mathematics , operating system