Open AccessCorporate reputation and social media: a game theory approach
Author(s) -
Thierry Warin,
Nathalie de Marcellis-Warin,
William Sanger,
Bertrand Nembot,
Venus Hosseinali Mirza
Publication year - 2014
Publication title -
international journal of economics and business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 7
eISSN - 1756-9869
pISSN - 1756-9850
DOI - 10.1504/ijebr.2015.066005
Subject(s) - reputation , intangible asset , marketing buzz , social media , asset (computer security) , business , game theory , advertising , marketing , public relations , economics , microeconomics , computer security , computer science , political science , finance , law
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