Open AccessAnalysing clickstream data: do paid and organic search affect each other?
Author(s) -
Vincent Bremer,
Burkhardt Funk
Publication year - 2017
Publication title -
international journal of electronic business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.142
H-Index - 8
eISSN - 1741-5063
pISSN - 1470-6067
DOI - 10.1504/ijeb.2017.083325
Subject(s) - clickstream , affect (linguistics) , business , marketing , markov chain , online advertising , advertising , computer science , econometrics , economics , the internet , psychology , machine learning , world wide web , communication , web api , web modeling
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