Open AccessThe environment: once a problem for the rich, now part of the marketing strategy? A case study on China's environmental communication
Author(s) -
Valéria Zanier
Publication year - 2008
Publication title -
international journal of chinese culture and management
Language(s) - English
Resource type - Journals
eISSN - 1752-1289
pISSN - 1752-1270
DOI - 10.1504/ijccm.2008.017173
Subject(s) - china , overexploitation , government (linguistics) , environmental consciousness , consumption (sociology) , value (mathematics) , consciousness , environmentally friendly , natural resource , business , environmental pollution , environmental communication , responsible government , political science , environmental protection , geography , sociology , public relations , ecology , social science , law , linguistics , philosophy , epistemology , machine learning , politics , computer science , biology
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