Open AccessDoes Mobile Marketing Affect Customer Loyalty in Jordan
Author(s) -
Sulieman Al hawary
Publication year - 2019
Publication title -
international journal of business excellence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.293
H-Index - 18
eISSN - 1756-0055
pISSN - 1756-0047
DOI - 10.1504/ijbex.2019.10025818
Subject(s) - interactivity , personalization , business , marketing , loyalty , affect (linguistics) , loyalty business model , mobile marketing , population , advertising , digital marketing , psychology , computer science , multimedia , medicine , communication , environmental health , service quality , service (business)
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