
WOM credibility and eWOM credibility and their consequences for engagement
Author(s) -
Roberto Castaño,
Diana Escandón Barbosa
Publication year - 2022
Publication title -
international journal of business environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.271
H-Index - 5
eISSN - 1740-0597
pISSN - 1740-0589
DOI - 10.1504/ijbe.2022.121991
Subject(s) - credibility , source credibility , structural equation modeling , destinations , psychology , business , advertising , marketing , tourism , computer science , political science , machine learning , law