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The purpose of this study is to analyse sales force training programs in Turkish Pharmaceutical Industry. In this study a questionnaire with 24 questions is applied to Training&Development Departments, Sales/Marketing Managers or Human Resource Managers in charge of sales force training, in 51 pharmaceutical companies, 37 of which are members of Federation of Employer's Organization in Pharmaceutical Industry, 14 of which uses the services provided by the organization.

Satış gücü eğitiminin Türk ilaç endüstrisindeki önemi: the importance of sales force training in Turkish pharmaceutical industry