Satış gücü eğitiminin Türk ilaç endüstrisindeki önemi: the importance of sales force training in Turkish pharmaceutical industry | Zendy

Deniz Özler Kiral | Zendy

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Satış gücü eğitiminin Türk ilaç endüstrisindeki önemi: the importance of sales force training in Turkish pharmaceutical industry

Author(s) -

Deniz Özler Kiral

Publication year - 2004

Publication title -

ankara universitesi eczacilik fakultesi dergisi

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.144

H-Index - 10

eISSN - 2564-6524

pISSN - 1015-3918

DOI - 10.1501/eczfak_0000000466

Subject(s) - turkish , business administration , mathematics , business , combinatorics , political science , philosophy , linguistics

The purpose of this study is to analyse sales force training programs in Turkish Pharmaceutical Industry. In this study a questionnaire with 24 questions is applied to Training&Development Departments, Sales/Marketing Managers or Human Resource Managers in charge of sales force training, in 51 pharmaceutical companies, 37 of which are members of Federation of Employer's Organization in Pharmaceutical Industry, 14 of which uses the services provided by the organization.

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