Data management and mining in internet ad systems | Zendy

S. Muthukrishnan | Zendy

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Data management and mining in internet ad systems

Author(s) -

S. Muthukrishnan

Publication year - 2010

Publication title -

proceedings of the vldb endowment

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.946

H-Index - 134

ISSN - 2150-8097

DOI - 10.14778/1920841.1921067

Subject(s) - the internet , association rule learning , computer science , data stream mining , markup language , management system , data science , data management , data mining , world wide web , engineering , xml , operations management

New systems produce data that often present new challenges for data management and mining problems. For example, inventory and sales data led to emphasis on data mining problems such as association rule mining; analysis of Internet Packet traffic logs led to data stream management systems; and, growing markup publication systems led to challenges addressed by semi-structured data management.

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