Designing Appraisal Pattern for Performance of Superior League Football Teams by Emphasizing on Stakeholders' Benefits

Performance assessment by stakeholders is a strategic process that this research formed based on Freeman Stakeholders’ theory (1986) and Lee Stakeholders’ model and its goal is replying to following questions in order to present proper model for performance assessment: Who are most important stakeholders of superior football teams? What are their most important purposes? What are most important actions for fulfilling their needs? The research information collected from ministry of sport and youth, federation, club universalities, library and filed experts and in first stage based on Freeman theory and past studies and experts’ opinions, a questionnaire was developed with Cronbach alpha coefficient of 0.891 and by using Shannon entropy model and TOPSIS method extracted 9 priorities out of 21. In second stage, a second questionnaire was developed with Cronbach alpha coefficient of 0.928 and 20 most important requests out of 71extracted by TOPSIS method. In 3rd stage, a third questionnaire was developed through interview with managers of 3 superior leagues and took measures to examine most implorations actions for providing stakeholders requests that 49 executive actions was recognized and performed by QFD model and quality house model indicated relation among requests of stakeholders, actions, weighting and ranked ultimately 24 important actions was recognized and by using results and normalization, performance assessment model extracted from above three processes that indicated victory result and monetary benefits included their most important requests and teams shall take action to establish clear financial and planning unit and shall be assessed periodically.