Quand un journaliste devient le directeur de la communication au sein de son entreprise de presse

This research points out some questions concerning a journalist professional career, in the past Editor in Chief of French regional newspaper, now Communication Director of the same company where most of his journalistic career stands. The point is to understand, how the professional transfer is made, how a person that has journalistic legitimity among its media, finds himself « out of his domain », compared to the first community he used to belong to. In traditional editions, as they are known in most of the French regional press newspapers, communication functions appear to be still on the point of the illegitimacy argument, even though, as for economic reasons, editorial practices increase their transformation to some logics more communicational (Frisque, 2014). This study is based on the way this professional, who makes his communication work on the same level as if he were in the duties of the editorial service content, –meaning by this way his approach by doing his work, points out the fundamental difference of the normal functions of the communication director in a company and the skills required within a media– ; proceed internally to some adjusted repeated mechanisms that confort its position quite a bit atypical.